Google Rebrands AI Premium to Google AI Pro at I/O 2025, Keeps the $199.99 Price Tag

**May 21, 2025 – At 12:11 AM IST**, just hours after Google’s latest announcement at Google I/O 2025, the tech giant has officially **rebranded its AI Premium plan to Google AI Pro**, signaling a significant step forward in its mission to democratize advanced AI tools for users worldwide. **Priced at \$199.99 per month**—the same as its predecessor—this upgraded plan promises more powerful features, higher rate limits, and seamless integration of Google’s Gemini AI ecosystem across its product suite. > 📢 **Announcement Source:** [@Google on X](https://x.com/Google) (May 20, 2025, at 18:38 UTC) <blockquote class="twitter-tweet"><p lang="en" dir="ltr">We&#39;re upgrading our AI subscription plans 😄<br><br>Our AI Premium plan is now Google AI Pro! Get more powerful features and higher rate limits across Google products, including the <a href="https://twitter.com/GeminiApp?ref_src=twsrc%5Etfw">@GeminiApp</a> (formerly Gemini Advanced) — for the same price as before. <a href="https://t.co/hpt7qQ5xUT">pic.twitter.com/hpt7qQ5xUT</a></p>&mdash; Google (@Google) <a href="https://twitter.com/Google/status/1924897418249687494?ref_src=twsrc%5Etfw">May 20, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> --- ## What’s New with Google AI Pro? The rebranded **Google AI Pro** plan builds on the former AI Premium subscription and offers enhanced access to Google’s cutting-edge AI capabilities. According to the X post, subscribers now get: * **Gemini App with 2.5 Pro 6.2** Previously known as Gemini Advanced, the app now leverages the 2.5 Pro 6.2 model, offering superior multimodal reasoning across text, images, audio, video, and code. * **Flow with Veco 2** Enhances creative workflows, likely tied to video generation capabilities. Veco 2 is also accessible to students under the Google One AI Premium plan. * **Whisk with Veco 2** Designed to streamline productivity (specifics remain limited). * **NotebookLM with Higher Limits** An upgraded version with expanded capabilities for research and note-taking. * **Gemini in Gmail, Docs, Vids, and More** Deeper AI integration for drafting, editing, and content creation. * **Gemini in Chrome** Enhanced browsing experiences with AI assistance. * **2TB Storage** Matches the previous plan’s generous cloud storage offering. 🟢 **Price:** \$199.99/month 🗺️ **Availability:** U.S. (More countries coming soon) --- ## A Step Up with Google AI Ultra In a follow-up post, Google unveiled the **Google AI Ultra** plan, priced at **\$249.99/month**, targeting users who need the most powerful AI access: * **Gemini App with 2.5 Pro Deep Think & Veco 3** Features a more advanced model for high-level performance. * **Highest Usage Limits** Designed for heavy and professional users. * **Early Access to New Features** Get a first look at experimental AI capabilities. * **YouTube Premium** Bundled for added entertainment value. * **30TB Storage** Substantial upgrade for enterprises and power users. * **Project Mariner** A new tool, potentially related to project management or development (details pending). 💸 **Promo Offer:** 50% off the first 3 months for new Ultra subscribers 🗺️ **Availability:** U.S. only for now --- ## Why This Matters: Google’s AI Strategy in 2025 The timing aligns with **Google I/O 2025 (May 20–21)** at the Shoreline Amphitheatre, where Google traditionally showcases major updates. A **TechCrunch report (May 17, 2025)** hinted at these changes, predicting a Gemini Ultra model and a premium pricing tier. These changes reflect Google's broader competitive strategy in the AI space, with rivals like **OpenAI** offering tiered subscriptions as well. The **Gemini ecosystem**, described on [ai.google](https://ai.google), remains central to Google’s AI ambitions. Built for **multimodality**, Gemini models handle text, images, audio, video, and code, making them ideal for consumer and enterprise applications alike. --- ## Google’s Commitment to Education Google continues to offer **free Gemini Advanced access for students** through finals 2026, including: * Video generation with **Veco 2** * **NotebookLM Plus** * **Whisk** * **2TB storage** This supports AI literacy while boosting adoption among younger users. --- ## User Reactions and Market Implications On X, users have begun reacting: > 🗣️ **@EmoneyAziz**: Suggested Google offer a free trial to boost engagement. <blockquote class="twitter-tweet"><p lang="en" dir="ltr">I would love if you make it a FREE trial first, will help user engagement!</p>&mdash; E-money101 (@EmoneyAziz) <a href="https://twitter.com/EmoneyAziz/status/1924898096305020931?ref_src=twsrc%5Etfw">May 20, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> While there's no official trial for AI Pro or Ultra, the **50% discount** for Ultra may serve a similar role. By bundling features like **YouTube Premium** and massive storage, Google’s plans appeal not just to AI users, but to **professionals, developers, and enterprises**. This aligns with Google’s **enterprise-grade offerings** like **Vertex AI** and **Google AI Studio**, emphasizing application-level AI integration. --- ## Looking Ahead The rebranding of **Google AI Pro** and the launch of **Google AI Ultra** mark the evolution of a mature, competitive AI ecosystem. With expansion beyond the U.S. on the horizon, Google positions itself as a formidable player in AI services. Whether you're: * A **developer** using the Gemini API, * A **student** prepping with NotebookLM, * Or a **professional** streamlining workflows— **Google's new plans offer tools tailored for the AI-driven future.** > 💡 The future of technology is increasingly intelligent, multimodal, and deeply integrated into daily life.